AI.com Debuts During Super Bowl After $70 Million Domain Name Buy—What's the Deal?

AI.com went live during Super Bowl LX on Sunday, following one of the most expensive domain name acquisitions in internet history—a $70 million purchase by Kris Marszalek, co-founder and CEO of cryptocurrency exchange Crypto.com, as reported by the Financial Times.

The high-profile debut was overshadowed by service outages and uncertainty over what the AI platform actually offered users who were piqued by the high-profile TV ad.

The domain name AI.com was first registered in 1993, but it ultimately passed through multiple hands and tech cycles, including the dot-com boom and bust, before reemerging during the current AI surge.

Crypto.com built its profile through large branding deals, including a $700 million deal in 2021 to rename Los Angeles’ Staples Center as Crypto.com Arena. The AI.com purchase marks the second high-profile domain acquisition for Marszalek following his $10 million purchase of the Crypto.com domain from noted cryptographer Matt Blaze in 2018.

“Last year, an opportunity came up to acquire the AI.com domain, and we thought about the long-term view of this, 10-to-20 years from now, that AI is going to be one of the greatest technological waves of our lifetime,” an AI.com spokesperson told Decrypt. “There’s great value in owning the touchpoint of this space, and there are also good business reasons to own two domains that stand for their respective categories.”

Marszalek, founder and CEO of AI.com, said the purchase is a part of a long-term strategy. “AI.com is on a mission to accelerate the arrival of AGI by building a decentralized network of autonomous, self-improving AI agents that perform real-world tasks for the good of humanity,” he posted on X on Friday.

The site’s debut Sunday during a fourth-quarter television spot appeared to cause more confusion than intelligence, artificial or otherwise. Many viewers encountered repeated 504 gateway time-out errors while attempting to access the site.

Marszalek attributed the disruption to demand and “insane traffic levels” that overwhelmed AI.com’s systems and triggered Google rate limits.

“We prepared for scale, but not for this,” he wrote.

A “beta” shell with a paywall twist

AI.com currently functions as a place where customers can reserve a username for future agents intended to manage calendars and automate workflows, the company said. On Monday, Marszalek said AI.com would begin rolling out its live product “within 48 hours.”

But the AI.com onboarding process has drawn criticism online. When signing up for a username and AI agent handle, users are prompted to connect a Google account and enter credit card information for verification, despite the absence of functional tools or agents.

According to the spokesperson, the credit card verification is necessary to prevent abuse and prove humanity. But the move has been ill-received by some, with tech writer Michał Podlewski citing the card verification as one reason why he thought the AI.com launch looked like “absolute peak of the AI bubble.”

Others on X questioned the platform’s technical depth, with critics pointing out that AI.com looks suspiciously like OpenClaw, the AI agent platform that went viral earlier in recent weeks.

The company spokesperson pushed back on that idea: “The AI.com offering is built on a combination of AI.com proprietary specs and open-source capabilities that the AI.com team has worked to enhance from both technological and security perspectives.”